Allegory Label 011 SUTH – Strongest Under The Heavens
This Label is an exploration of the aesthetic values of the Strength. We managed the creative direction, graphics and apparel design for this collection and leaded the product development of the garments. The result is a range of sportswear inspired in gym aesthetics of the 70s, mixed with contemporary graphic elements and cuts.
- Apparel Graphic Design, Fashion Design, Product Development, Range Plan, Trend Research
USA 2024
Integrating augmented reality to elevate social commerce.
